Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships

Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships by Barbara Ciaramitaro

Bu siness Scie nce Re ference | 2010 | ISBN: 1616928085 | 375 pages | PDF | 8,5 MB

With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers.