About a year ago, I wrote a post about the importance of registering your trademarks in Cuba, sooner, rather than later. Now, a year later, it is more important than ever to heed that advice. While it is impossible to predict the precise economic geography of a post-castro Cuba, it is clear that the nation will be friendlier to foreign investment and product distribution. Miami and the surrounding areas will no doubt be a gateway for business in Cuba.
For very little investment, you can take a step toward insuring that your products and services will be offered in post-castro Cuba without a trademark dispute. There is a reason why many of America's Fortune 500 companies have already registered their trademarks in Cuba. You should do the same now.
The images above are labels of Bacardi's HAVANA CLUB branded rum made in Puerto Rico, and Cuba's HAVANA CLUB branded rum made in Cuba. This trademark was hotly contested in United States federal court and in the United States Patent & Trademark Office.
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